Sunday, August 24, 2008

Is It Hard Work?

I was talking to a guy this week who had answered one of my ads. He asked me, "What's REALLY involved in making money in Liberty League? I mean, what does your day really look like?"

As it happens I get this question so often that I set up a website about it called . But, I went ahead and took a minute to tell him what my average day looks like.

In fact, I shared with him the activities of the previous day.

  • Received or made 8-10 phone calls from people who had requested information about our business
  • Left some messages with a few people....
  • Invited four people to attend a live presentation call outlining Liberty League's exclusive marketing system, pay plan and products
  • Went to lunch with my wife and kids, played Mario Kart on the Nintendo Wii and later that evening I went to watch my kids test for the next belts in Tae Kwon Do.
  • Received callbacks from three of the four people who were on the presentation. Two of them chose to start their Liberty League and purchase the Beyond Freedom Life Achievement Course. (Congratulations Ross and Ashley)
So....10 phone calls....4 presentations.....$2,000 in personal net income

And, no the numbers aren't always that. Sometimes it's 8 presentations and 2 sales. Or 4 presentations and no sales. Or 2 presentations and 2 sales. Everyone is on their own path and they make their decisions in their own time.

But, here's my point in telling you this....

After I answered this guy's question about "What my day really looks like"...he IMMEDIATELY said, "Yeah, but you still have to work hard to get those phone calls don't you?"

I laughed and said, "Yeah. I ran an ad. Pretty hard, huh?"

He said, "Well, I'll bet it took you a long time to learn how to do all that marketing, didn't it?"

And that's when it hit me. This guy wasn't looking for answers.

He was looking for reasons why this is "hard"!
He was looking to justify why he couldn't do it!
He was looking for an excuse for why he needed to stay on the sidelines.



Who can't run an ad? I know a 63 year old lady who's a fully qualified Summit Advisor because she isn't afraid to hand out a business card.

Who can't have a brief conversation and invite someone to a presentation call? This isn't about "selling" and "convincing". It's about finding out who's serious enough about their goals to go to a presentation.

Who can't followup with someone and collect a decision? And if the person has questions, who can't push the Flash button on their phone and invite another leader to answer questions for them? that too hard?

Seriously, we're talking a total of 2-3 hours a day? Maybe 4?

Work that can be done anywhere in the world with a cellphone or laptop? Sitting in a coffee shop? Standing in line to go into a movie theater? Standing in the lobby of a Tae Kwon Do school?

Let me share this with you: success does not have to be hard. And if people tell you that it DOES, then they're simply the people who experienced it as hard. That's all.

But, if someone isn't willing to have a few phone conversations to earn this kind of money, you gotta wonder how serious they are about their goals.

Heck, anyone who isn't willing to do that deserves the punishment of a real job where you get to sit around working for someone else and earning 10% of what you're worth.

Tony Rush


Anonymous said...

Thanks so much for this! I am not yet part of Liberty League but have answered an ad and just this morning listened to the audio presentation.
Actually I picked up a HereIsMyDay card in a book at the library several months ago and didn't take it any further which was shortly after I had read "The Secret". Events seem to be conspiring to point me in this direction!
Thanks again

Tony said...

Interesting! Because -- out of all the Liberty League blogs you could have found -- it sounds like you found the guy who owns :)

What are the odds? Do you think the law of attraction might be a factor?

Give me a ring. I'll look forward to chatting with you.

Tony Rush
Executive Marketing Council, LLI