Wednesday, January 30, 2008

So, what is Liberty League REALLY about?

So, what is Liberty League REALLY about? I'm going to answer that in a way that you might not expect: with a quote from a book about......tennis.

"Tennis?", you say. "What would a book about tennis have to do with Liberty League International?" Good question.

If you play tennis you're probably already familiar with the writings of Timothy Gallwey, the author of "The Inner Game of Tennis". In this book, he says...

In the introduction to his ground-breaking best seller, The
Inner Game of Tennis, author Tim Gallwey wrote the following:
"Every game is composed of two parts, an outer game and an inner game. The outer game is played against an external opponent to overcome external obstacles and to reach an external goal. Mastering this game is the subject of many books offering instructions on how to swing a racket, club or bat, and how to position arms, legs or torso to achieve the best results. But for some reason, most of us find these instructions easier to remember than to execute."
Gallwey goes on to explain that real success in the playing of any game must include attention to the skills of the inner game...the game that takes place in the mind of the player. He points
to such internal obstacles as lack of concentration, nervousness and self-doubt as "habits of mind" that must be overcome before excellence in performance will be accomplished. He writes:
"The player of the inner game comes to value the art of relaxed concentration above all other skills; he discovers a true basis for self-confidence; and he learns that the secret of winning any game lies in not trying too hard.

He aims at the kind of spontaneous performance which occurs only when the mind is calm and seems at one with the body, which finds its own surprising ways to surpass its own limits again and again. Moreover, while overcoming the common hang-ups of competition, the player of the inner game uncovers a will to win which unlocks all his energy and which is never discouraged by losing."
That, my friend, is what Liberty League is about.
That's what the Beyond Freedom Life Achievement Course is about.
That's what the Liberty and Summit Conferences are about.

In every home business you've ever been involved with, your sponsor has tried to convince you to join by promising you how easy it would be; how automated it would be; how all the work would be done for you.

That kind of language is catnip for people who don't understand that you cannot EARN a large income until you are willing to BECOME a large person.

Liberty League -- and its products -- are all about showing you how you can unlock all of your potential and discover how powerful you really are.

So....

What is Liberty League REALLY about?

Imagine a life where you can actually get MORE done by doing LESS.
Where you can reduce the amount of resistance in your life.
Where you can have fingertip control over the opportunities, people and situations you create in your life.
Where you can create your life by DESIGN instead of just waiting to see "what life will hand you".
Where you can create a life without limits.

THAT is what Liberty League is about.

Isn't it time you found out the real truth about what Liberty League is doing for its customers and members? Check out these stories for yourself!

Tony Rush
Executive Marketing Council, LLI
http://www.tonyrush.com

Tuesday, January 29, 2008

"Hype In Network Marketing"

I was reading a conversation in an online discussion forum today. It was about "hype" in marketing. And the more I thought about the word "hype", the more I recognized it for what it is: it's really just a word that's designed to get a knee-jerk (and negative) reaction.

The biggest challenge seems to be that no one can agree on a definition.

For instance, let's say that someone says you can earn $10,000 in a single month within your first 90 days in a home business. I think most of the people in the conversation I was in would probably say that's an example of "hype".

And yet, I earned much more than that in my first 90 days in our business. So, obviously, it can be done.

So, I think the issue with the word "hype" is that people use it when they see something that is either A.) outside their own experience, B.) outside their willingness to accept it for themselves or C.) outside their belief that it's possible for them.

This is probably best illustrated with a simple example.

Let's use a wild analogy and imagine there's a guy stranded on a deserted island with nothing but a typewriter and thousands of sheets of paper. And with nothing else to do, our guy teaches himself to type with his two forefingers. In other words, he's using the "hunt-and-peck" method.

And so, day after day, our guy types stories and his journal entries with just two fingers. And, as is the norm, he averages around 7 words a minute over time.

Then let's imagine that he gets rescued and comes to civilization. One of the first things he sees is an advertisement for a typing class that says:

"Learn To Type Up To 70 Words Per Minute. Only 30 Minutes
A Day."

Our guy reads the sign and says, "Hogwash! I've been typing for years and I've never been able to type more than 7 or 8 words a minute. These people are just trying to get my money. This is all HYPE."

But he's wrong.

It's not hype.

Millions of people type 70 words a minute or more.

And the ONLY thing that will keep this person from becoming one of those people is that he's already made up his mind about what is possible for him.

Typing 70 words a minute is outside his experience.
Typing 70 words a minute is outside his beliefs.
And so, he will forever type only SEVEN words a minute because he is unwilling to accept this new possibility for his own life.

So, how does this relate to "hype in network marketing"?

Simple: most people in network marketing aren't making a lot of money. In fact, many are making next to nothing. Many of these people have been in or around the industry for 5, 10 even 20 years and still have never made any significant income.

To compound the problem, they tend to gravitate toward each other. And so, to add to their own personal experience, now they are part of a larger group of people who ALSO have never had any significant results in the business.

So -- like our friend on the deserted island -- they just "know" that earning a multiple six-figure income is something that takes a long time to achieve.
And they just "know" that it cannot be done within one's first year.
And they just "know" that it takes a lot of work.
And they just "know" that it requires a massive downline.
And they just "know" that only a handful of people will do it.

Heck, everything they know is wrong. But they go on "knowing" it. Day after day. Week after week. Month after month. And year after year.

And anytime someone shows them a way to create a larger result in a shorter amount of time.......well, they're just as closed-minded as the prospects they complain about. And some of them will even go to the Internet and complain about all the "hype" in the industry.

They'll write long essays about how bad it is for people to talk about large results....how immoral it is for someone to suggest that one can earn a huge income in as little as 6-12 months.

And it will never occur to them that they're very much like the man on the deserted island who is determined to stay "stuck" while simultaneously claiming that they want to be able to get better results.

So, where does this leave us?

Does hype exist? Sure it does. I'm sure there are people out there who are claiming that they'll "guarantee" that you'll make a certain amount of money. But do you really see that happening very often? I'm sure they're out there but it's not something I see every day.

But more often than not, when someone criticizes something as being "hype", what they're probably saying is "I'm not ready to play at the level of the game yet. I'm not ready to be on that rung of the ladder."

And that's okay, too.

It's all about choice.

The most important thing is that we don't remain "stuck" where we are because we think that our perspective is the only right one. Especially when there is evidence that some of the people we accuse of "hype" are actually getting the results we claim to want.

So, if you're a network marketer who's been around the industry for 3, 5, 10 or 20 years....now is a good time to ask yourself: "When am I really going to start getting the results that I say are available in this industry? And at what point am I willing to accept something new in my life that I might have rejected in the past?"

Food for thought.

Tony Rush
Liberty League International

Monday, January 14, 2008

What Are My Odds For Success?

I was hosting a presentation call last week -- something I volunteer to do and enjoy doing -- and someone asked me, "What are my odds of succeeding in Liberty League"?

I understood her question. She was looking for a number that would tell her how many people "succeed" versus how many "fail".

On the surface, the question sounds good. It looks good on paper. But the way most people ask this question indicates a HUGE lack of understanding about success. Here's what I mean:

Let's say a person wants to be a black belt in Tae Kwon Do. They want to know how many people take Tae Kwon Do classes and -- of those -- how many people achieve the black-belt level. Say that figure is 1% (I have no idea). In their minds, this represents a 1 out of 100 possibility for them. And so this person will assume that their personal "odds" are 1 out of 100.

And this is their mistake. The 1% figure doesn't exist because 99% of people "fail". It exists because most of the 99%ers are just taking up room. Tae Kwon Do is one of those things that have an easy-entry. You can show up on a Tuesday night, pay some money for a uniform and technically be "in" Tae Kwon Do. But that doesn't mean you're committed.

On the other hand, if you're someone who is seriously passionate about becoming a black belt and you're willing to commit the time, effort and energy to do the work....then your "odds" of becoming a black belt are about 100%

Seriously. 100% success ratio. For every person who says "I'm going to be a black belt" and then actually does what is required to achieve it.

And it's the same thing in our business. I don't regularly see people who who are doing exactly what we teach in Liberty League who are not getting results. And when I occasionally run across someone who says, "Hey, why am I not getting results?", I can usually ask them five questions and find that they are skipping one or more basic principles that we teach in our business.

And when they correct their activities and actually start doing what we teach....then the results show up.

So, success is not a matter of "odds". It's not a slot machine. It's not a lottery. It's a CHOICE. And since anyone can choose to actually do the things that create results.....then anyone can choose to be successful.

What are YOU choosing for your life? If you'd like to find out how to achieve a lifestyle of wealth and time freedom with Liberty League, contact me at http://www.tonyrush.com and I'll be glad to show you exactly what I do.

Tony Rush
Executive Marketing Council, LLI
http://www.tonyrush.com
http://www.libertyleague.com/start

Monday, December 17, 2007

Worst-case scenario?

Someone asked me the other day, "What's the worst case scenario?" regarding Liberty League. This was someone who was asking what kind of results they could expect from following the training that we give all our associates.

Well, there are two answers to the question. I'll give you the mathematical answer first and the "authentic" answer second.

I told this person, "I have no interest in guaranteeing your results. I don't know you. You might be lazy or uncoachable. So, let's find out what you think is reasonable. If we show you how to generate leads and show you exactly WHAT to say and HOW to say it and WHEN to say it....and those people attend the presentation call you heard......how many people do you think will get started with you?"

This person said, "I'd say that I should be able to make a couple of sales per week."

I said, "Great. Here's what that would look like if you got started and purchased the Beyond Freedom course as part of your startup costs."

Week One: You complete 2 sales. Congratulations, you're an Advisor.
Week Two: You complete 2 sales. Congratulations, you are now completely in profit.
Week Three: You complete 2 sales. Congratulations, you have earned $2,000.
Week Four: You complete 2 sales. Congratulations, you've earned a total of $4,000+ for your first month in the business.

Wild, huh? Where else can a person get started in a home business, work a few hours a day and earn $4k in their first month?

By the way, here's what that would look like in the SECOND month if nothing changed:

Week One: You complete two sales. You're already an Advisor so you make $2,000.
Week Two: You complete two sales. You've already recouped your startup costs so you make $2,000.
Week Three: You complete two sales. You've earned another $2,000.
Week Four: You complete two sales. Another $2,000 in the bank.

So, in the SECOND month....even if you did nothing different and you didn't earn any money from the other aspects of our pay plan......you're now earning $8,000 per month.

In your second month in Liberty League.

Where else can someone generate an annualized $100,000 home-based income within their first 60 days?

So, there you go. That was what this guy called the "worst-case scenario" based on him only doing a couple of sales per week.

But that's not the real answer.

The real answer to the question, "What's the worst-case scenario?" is this: that if you don't get started, your life will probably continue to look like it does right now.

We are where we are because of the decisions we made and the actions we took. What actions and decisions will YOU take today to create the life you deserve?

It's all about choice!

Tony Rush
Executive Marketing Council,
Liberty League

Friday, December 07, 2007

What's Up With The Jealousy?

If you've ever done a search on "Liberty League" on the Internet, you probably have seen ads that say things like "Top Earners are leaving" or "Look at this before considering the League". And I wanted to take a moment to address that issue so you have a clear idea of what's happening.

First of all, I love it. :)

Seriously. When I see that nearly every other direct sales company has reps out there who are spending their dollars on the Liberty League name, it's a clear indication that they believe that we're the top dog in the industry. And we are. But, it also means that everytime they run one of those ads, they're actually increasing the value of our name.

Same thing with my own personal name. I did a search of my own name the other day and see that there are a lot of people who spend a lot of money to bid on my name as a way to advertise their business. This used to aggravate me. But now I find it amusing. When you see someone spending money on my name or Liberty League's name.....well, it's easy to see who the commodity is.

And as for "top earners leaving"? Let's see....I AM a top earner. And I know all the top earners personally. And most of them are having record months in the business. They're not leaving or going anywhere. In fact, I'm trying to remember the last time anyone left LLI who was consistently making $20,000 a month. Maybe I'll think of one but I can't so far.

Besides, use your head. If you were working less than 20 hours a week and earning $50k+ every month.....do YOU really think you'd be looking for a new company to join? Nope.

And here's the funny thing about all this jealous advertising: none of these companies are in competition with Liberty League.

Not one.

As far as I know, none of the major direct sales companies are selling anything remotely like the Beyond Freedom Life Achievement course. Or our Liberty and Summit conferences. They're selling travel vouchers. Or financial curriculums. Or resort memberships. Nothing like what we offer at Liberty League.

But, still, I guess it's a little understandable that they'd be jealous.

Take one company, for instance. (I won't mention their name specifically; just that their name includes a green stone and the name of a travel document. :) ) It's no wonder that they feel a bit threatened by what we do.

They just had their annual conferences last week down in Mexico. The attendance?

70 people.

That's right. That's not a typo. They had a whopping 70 people at their conference.

Compare that to Liberty League's events. Over 11,000 people have attended our events in the last 18 months alone.

And I think that's largely because we really do cultivate a culture of community. And it shows.

So, if you're in another company....relax. It's okay. There's plenty of room for everyone. Just focus on building your own product value, offering people a strong pay plan and do the best you can.

No need to be jealous.

Tony Rush

Monday, December 03, 2007

Want A Great Recipe For Failure?

If you actually were to assign some "language" to the way most people think, here's what it would look like. And it's a recipe for failure:
I am fed up with this situation I'm in. I'm serious about making a ton of money. I want to start living the life I deserve. I want to get into my dream home. I want to get out of this job and get home with my family. My kids deserve for me to be there. And I want to finally start earning the kind of money I see other people earning. So, I found this great business where people are really earning multiple six-figure incomes and they really look like they're having fun....

...so I think I'll go talk to all my broke friends about it and ask what they think. Then I think I'll get on the Internet and find a discussion forum and ask those people what they think about it even though I don't know them and I have no idea if they've ever been successful in a home business.
Wow. They were really close there for a moment, weren't they? They had the resolve and they had the decision. And then they made the mistake of listening to people who weren't qualified to advise them.

As crazy as that sounds, that is EXACTLY the kind of process that keeps most people stuck in their lives and frustrated with their situations. They cultivate the belief that making money is "hard" simply because they spend their time polling people who aren't any more successful than they are.

The key to success is simple: make decisions and take actions every day that take you closer to your goals, not further away. And the example above is a guaranteed way to stay stuck and frustrated.

Tony Rush