Good Lemonade!

A few days ago, I was reading a wonderful little book by Alan Cohen called "Relax Into Wealth". In it, it tells a story of a friend of his who wrote a book called Good Lemonade.

The story is about a boy named Hank who sets up a lemonade stand in front of his house. During his first few days on the job, Hank attracts only a handful of customers and no one returns.

So he tries all kinds of gimmicks and come-ons to attract customers: he offers discounts, paints the cups, and hires two go-go girls to come and dress up as lemons. After a week of this sort of thing, Hank still only makes a few sales.

Then Hank discovers that another kid has set up a lemonade stand down the block, and he has a long line of customers every day. Hank decides to stand in the long line to find out why the other kid is selling so much lemonade. When he tastes the lemonade, his eyes light up.

It really is good lemonade!

Hank dashes home and mixes his own lemonade with fresher lemons and a little more sugar. the next day, he finds a long line of people standing at his lemonade stand, waiting for their cup of good lemonade.

So...what does this have to do with Liberty League?

Simply this....every week I talk to dozens of people who are looking for the "secret" to making money from home. Just yesterday I had an instant message from a guy named Jim who wanted to pitch me on another "latest, greatest hottest deal" that's supposedly designed for all those people who are looking for an automated system with all the bells and whistles.

(I had to smile. I thought about Hank the Lemonade Boy hiring those girls to dress up as lemons.)

And Jim is probably a good guy. But, when his deal gets shut down (which is a copy of two other such deals that were both shut down within six months), he'll probably bounce into another one.

Why? Because he's chasing the gimmicks.
He's buying into the story that "making money is hard" and that you need lots of flash and pizazz to attract people.

Maybe that's true for Jim. What's also true for Jim is that he's been around this industry for a long time and he's still jumping from company to company.

I think I'll just stick with having Good Lemonade. It makes more sense to me to tell people that our product is great and our pay plan is great....but that if you want to make a multiple six-figure income....

...yeah, you're going to have to make some changes that can't be made by having a flashy system with lots of bells and whistles.

You're actually going to have to show up.
You're actually going to connect with another human being.
You're actually going to become a leader. Probably in ways that you never imagined you could.
And, yes, you will have a really nice system to make your business simple and effective.....but the system is secondary.

The biggest advantage we have is that we just have GOOD LEMONADE.
And not just flash, glitter, glitz, pizazz, and hype.

It feels good to be able to make so much money by just being honest and authentic with people. And it certainly beats having bad lemonade and trying to dress it up as something it's not. :)

Tony Rush
Executive Marketing Council, LLI
http://www.libertyleague.com/start