Sunday, August 24, 2008

Is It Hard Work?

I was talking to a guy this week who had answered one of my ads. He asked me, "What's REALLY involved in making money in Liberty League? I mean, what does your day really look like?"

As it happens I get this question so often that I set up a website about it called . But, I went ahead and took a minute to tell him what my average day looks like.

In fact, I shared with him the activities of the previous day.

  • Received or made 8-10 phone calls from people who had requested information about our business
  • Left some messages with a few people....
  • Invited four people to attend a live presentation call outlining Liberty League's exclusive marketing system, pay plan and products
  • Went to lunch with my wife and kids, played Mario Kart on the Nintendo Wii and later that evening I went to watch my kids test for the next belts in Tae Kwon Do.
  • Received callbacks from three of the four people who were on the presentation. Two of them chose to start their Liberty League and purchase the Beyond Freedom Life Achievement Course. (Congratulations Ross and Ashley)
So....10 phone calls....4 presentations.....$2,000 in personal net income

And, no the numbers aren't always that. Sometimes it's 8 presentations and 2 sales. Or 4 presentations and no sales. Or 2 presentations and 2 sales. Everyone is on their own path and they make their decisions in their own time.

But, here's my point in telling you this....

After I answered this guy's question about "What my day really looks like"...he IMMEDIATELY said, "Yeah, but you still have to work hard to get those phone calls don't you?"

I laughed and said, "Yeah. I ran an ad. Pretty hard, huh?"

He said, "Well, I'll bet it took you a long time to learn how to do all that marketing, didn't it?"

And that's when it hit me. This guy wasn't looking for answers.

He was looking for reasons why this is "hard"!
He was looking to justify why he couldn't do it!
He was looking for an excuse for why he needed to stay on the sidelines.



Who can't run an ad? I know a 63 year old lady who's a fully qualified Summit Advisor because she isn't afraid to hand out a business card.

Who can't have a brief conversation and invite someone to a presentation call? This isn't about "selling" and "convincing". It's about finding out who's serious enough about their goals to go to a presentation.

Who can't followup with someone and collect a decision? And if the person has questions, who can't push the Flash button on their phone and invite another leader to answer questions for them? that too hard?

Seriously, we're talking a total of 2-3 hours a day? Maybe 4?

Work that can be done anywhere in the world with a cellphone or laptop? Sitting in a coffee shop? Standing in line to go into a movie theater? Standing in the lobby of a Tae Kwon Do school?

Let me share this with you: success does not have to be hard. And if people tell you that it DOES, then they're simply the people who experienced it as hard. That's all.

But, if someone isn't willing to have a few phone conversations to earn this kind of money, you gotta wonder how serious they are about their goals.

Heck, anyone who isn't willing to do that deserves the punishment of a real job where you get to sit around working for someone else and earning 10% of what you're worth.

Tony Rush

Tuesday, August 12, 2008

Is this "reasonable"? Heavens, no! That's why it works!

That's George Bernard Shaw over on the right, there.

I like him. He's famous for -- among other things -- he once said, "I've gotten rich by thinking a couple of times a week.

I love it. And that's the kind of people I like learning from.

So, let me tell you a story....

I'm thinking back three-and-a-half years ago. I went to a presentation call that explained how I -- me -- a former Waldenbooks bookstore clerk -- could actually get started in a home business and earn $250,000 in my first year.

And I "got" it.

I got started...and sure enough, I followed the system working part-time hours and made $15,000 in net profit in my first 30 days.

And I had to think....who the heck wouldn't do this??

And here's the answer: REASONABLE people wouldn't do this!

Yeah, that's right. "Reasonable" people won't do this.

What do I mean? Well, let's go back to our friend Mr. Shaw (above) and see what he says:
The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.
Read that again. Do you get it? The only progress that takes place in the world comes from the "unreasonableness" of men.

See, let me share this with you: it's not "reasonable" for someone to think they can actually earn $250,000 in a year in a home business! Not when the "average" person is squeaking by on $30,000 per year and working 50-60 hours a week.

Heavens no! That's totally unreasonable!

So, why is it that the average person has this "disconnect" between what they SAY they want....and what they're willing to do?

Here's the answer: the number one enemy of the "unreasonable" man is the masses. The "herd" of people who think like all the rest and constantly look at each other for approval.

In fact, since we're quoting famous people, here's one from a guy you may have heard of: Albert Einstein.
Great spirits have always encountered opposition from mediocre minds. The mediocre mind is incapable of understanding the man who refuses to bow blindly to conventional prejudices and chooses, instead, to express his opinions courageously and honestly.

And see that's what Liberty League is all about. It's about people who are willing to be UNREASONABLE in their desire for a better life and they're willing to break free from the masses.

See, I can't be of any service to the "herd". Why? Because they cling to mediocrity. They cling to their comfort zone. Because they don't have a goal. They don't have any confidence in their ability to create their own life.

They worship "familiarity". They seek approval from their broke, miserable, pissed-off friends, family and neighbors and -- unless they change -- they will die broke.

Not "might die broke"....WILL die broke. There is no success for the mediocre person....that's why they're called "mediocre".

But the wonderful news is that Liberty League International is not in the business of trying to change the minds of the masses. No! We're not looking to convince people to play big in life....we're looking for people who have already decided to play big in life...and they're just looking for a place to do that.

Does that make me "better" than the reasonable, mediocre people? Of course not. I used to be one of them. And anyone can choose a different life at any moment.

But, until they do.....well, thank you for continuing to work in the jobs that I don't want to do. I don't like mowing my yard and I'm happy to pay someone else to do it who doesn't want to be a millionaire. And I'll pay him well! And give him a tip! I'm grateful that someone wants to wash my car....and I'm happy to pay him well, too! And give him a big tip, too!

Unreasonableness. It wasn't reasonable for Bill Gates to decide to put a computer in ever office in the world. It wasn't reasonable for Coca-Cola to want a bottle of their product in every refrigerator in the world.

And,'s not reasonable for you to want to work 15-20 hours a week and earn more money in a month than most people make in a year.

It's completely unreasonable. And that's why it works.

Tony Rush
Executive Marketing Council,
Liberty League International

Monday, August 11, 2008

$500? C'mon....please.


I just don't get it.

I was just reading a blog. The writer is an MLMer.
That is, he's in multi-level marketing.

And my intention isn't to bash on MLM. There's plenty enough of that going around.

I'm grateful to MLM. It was the first thing that allowed me to consider the possibility that I could work from home.

But, as I look at most MLMers today, it seems to me that they're all committed to playing small.

Here's an example of what I mean. On the blog I just finished reading, the writer was offering the question "How much money do you need in the bank at 3% interest to earn $500 a month?" Answer: About $200,000.

And he went on to show that you're far more likely to earn $500 a month than to save up $200,000.

And he's right. (In fact, it's pretty obvious, isn't it?)

I'm not disagreeing with him.

My point is simply this: why are we talking about making $500 a month?


Many people -- including this particular fellow -- like to point out that a simple $500 a month increase in income would "take the pressure" off most families. Sometimes you hear it said that "90% of bankruptcies could be avoided if the household were earning just $500 more per month."

And there's the problem....

These examples sound good and look good on paper. But the truth is that if you're almost bankrupt and you suddenly get $500 a month coming in......well, you're still living at the poverty line!

Get that.

No, really get that.

If you put $500 into the budget of the average person who's struggling, they will still find a way to be broke as a convict within 6 months. You're just postponing the inevitable.

You're just re-arranging deck chairs on the Titanic.

====> So, what's the solution?

Simply this: when people understand that they can earn FIVE THOUSAND dollars per month...or FIFTY-FIVE thousand dollars per month with no more time, work or effort than it takes to earn $500 in an MLM program....

...why settle for shooting low?

When you consider that earning $500 a month in an MLM is going to require you to spend, say, 'X' amount of time and energy in lead generation, prospecting, presenting and followup.... have to understand that the people earning $50,000 per month aren't working 100 times harder than you. Or 100 times more hours.

They're simply working in a business that gives higher rewards for the amount of time and energy they DO spend.

It's simply a matter of asking yourself, "What's my time worth?"

Because -- when you really understand that I didn't work any harder last week to earn $14,000 than someone else who earned $200......

...then you've figured it out.

It's all about leverage and vision.

Tony Rush