Monday, May 02, 2005

What 86% of home-business entrepreneurs want...

I ran across two interesting facts this week that make for an interesting side-by-side comparison.

Here's the first: John David Mann, the chief editor for Networking Times, the MLM industry's leading publication is quoted as saying "creating millionaires is not what [MLM] does best. What we do best is hundredaires and thousandaires."

Secondly, consider a 10-year survey conducted of more than 6,000 active home-based business entrepreneurs. The survey question asked, "What is the minimum you'd have to earn on a monthly basis to consider yourself successful"? A whopping 86% said that they'd need $6-10K per month. Another 8% said they would want to earn one million per year. Only 8% said they were interested in working part-time for a few hundred dollars per month.

This may explain a great deal of frustration with the MLM industry. There's a large disparity between what people earn and what they WANT to earn. Particularly when MLM generally requires a large organization of people in order to create a significant income.

This disparity has caused a great many people to opt for more profitable home businesses like Liberty League International where they can create an executive-level income within their first 90 days by following a proven system. And -- more importantly -- they can completely break even with only FOUR people instead of with dozens. (Do the math sometime on most MLM companies. You literally need 20-50 people in most companies just to cover your own monthly product purchases.)

All this begs the obvious question: if it takes the same amount of time and effort to recruit someone into a standard MLM program and earn a few dollars on a bottle of vitamins.....

......why not invest that same time and effort into a business that will pay you $1,000 for each person you sell a product to?


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