Tuesday, April 05, 2005

So, what's the product REALLY like (part two)

If you don't have time to read this post, here's an online video that highlights the most recent Liberty conference. Enjoy!

In my last post, I outlined our thoughts about the home study course. But, you probably know that Liberty League International has a total of three products. The other two courses are actually live events that take place a total of four times a year. They are called the Liberty Conference and the Summit Conference.

The Liberty Conference is a 4-day event in an exotic locale that focuses on the principles taught and discussed in the Beyond Freedom Home Study Course.

The Summit Conference is a 5-day event in an even more prosperous location that teaches financial strategies that help you get your money working for you. (No tax-haven strategies are taught in this course.)

Soon after buying our Beyond Freedom course, we learned that the next Liberty conference was going to be taking place within a month in Cancun, Mexico. As soon as we discovered the quality of the product and the company, we knew that we wanted to attend a live event to see what it was like.

Two words: first class.

The Liberty event isn't your basic MLM conference in a Holiday Inn somewhere. It's not a deal where you show up at the Marriott in Orlando with a couple hundred people from your MLM company. And it's not company training or business-building information.

No, it's a first-class event held in an exotic location and features world-class speakers. Past speakers have included Randy Gage, Patrick Combs, Andy Andrews, Bob Proctor, Doug Weed, etc.

This particular event was held at the Moon Palace in Cancun which is a great resort no matter WHO is doing an event there. But, we arrived to find that the resort was decorated for Liberty League's arrival. LLI had arranged for VIP check-in so we didn't have to go to the lobby with the rest of the resort's guests. They'd basically created an entirely other layer of service and lifestyle on TOP of what the resort was offering.

The first session of the conference was evidence that this wasn't your typical "company convention" or "MLM event". The meeting room was approximately as wide as a football field and about half as deep.

The stage was in the center of the long wall and four massive TV screens were placed on the sides of the stage so that each of the 1,200 attendees would be able to see and hear everything. Everything was recorded and displayed by a film crew that included boom cameras, tripod cameras, and lots of guys running around with cameras on their shoulders.

In fact, here's a pic of one of the sessions:

The lineup for the event included Michael Losier, Andy Andrews and Bill Phillips. Michael Losier is the best-selling author of the book, The Law of Attraction. Andy Andrews is the best-selling author of The Traveler's Gift and The Lost Choice. A modern-day Will Rogers, he has done 4 command performances for four U.S. Presidents and does consulting for many multi-million dollar companies like Microsoft.

Bill Phillips is the multi- multi-millionaire philanthropist that founded Body For Life and the nutritional company EAS. Known around the world for his 12-week "Body For Life" challenge, Bill has also donated millions of dollars to the Make-A-Wish Foundation.

I learned some "inside information" on how Bill Phillips got there. When Liberty League contacted him about speaking, he said that public speaking wasn't really what he did. He gets more than 300 event requests a year and turns almost all of them down.

But, when he learned what Liberty League's vision and product lineup was, he agreed to come. When LLI asked for his speaker's fee, he said, If you guys do what you say you do, I'll come speak for free. I'll simply ask that you write a check for to the Make-A-Wish foundation. My understanding is that it was for six-figures.

And that's what LLI did. Bill Phillips flew down, spoke for two hours, gave away 1,200 copies of his new book "Eating For Life" (about $50k worth of books) and stayed over for the black-tie event as well.

The Liberty Event was easily the best-organized, most professional and powerful live event I've attended. We've put together an online video that highlights many of the activities....but it's nothing compared to actually being there. You can watch the online video here.

The next one is at El Conquistador in Puerto Rico in June. We'll see you there!

Tony Rush

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